Publication details [#5112]

Gioia, Dennis A., Majken Schultz and Kevin G. Corley. 2002. On Celebrating the Organizational Identity Metaphor: A Rejoinder to Cornelissen. Signata 13 : 269–275. 7 pp.
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Article in journal
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We disagree strongly with Cornelissen's critique of the organizational identity metaphor on grounds that he: seriously underplays the generative strength of metaphor in the study of organizations; inappropriately applies the standards of assessment from one paradigm to the approaches of another; and raises false concerns about issues of self reference, reification and multilevel transference of concepts, among others. (Dennis A. Gioa, Majken Schultz, and Kevin G. Corley)