Publications

Publication details [#5128]

Giora, Rachel and Ofer Fein. 1999. Irony: context and salience. Metaphor and Symbol 14 (4) : 241–257. 17 pp.
Publication type
Article in journal
Publication language
English

Abstract

Two experiments test a graded salience account of irony processing (Giora, Fein, and Schwartz, 1998). Experiment 1 shows that, as predicted, less familiar targets embedded in ironically biasing contexts facilitate only the salient literal meaning initially: 150 msec. after their offset. However, 1,000 msec. after their offset, the less salient ironic meaning becomes available and the literal meaning is still as active. In contrast, familiar ironies facilitate both their salient literal and ironic meanings initially: 150 msec. after their offset. Results do not change significantly after a 1,000-msec. delay. In the literally biasing contexts, less familiar ironies facilitate only the salient literal meaning. In contrast, familiar ironies facilitate both their salient literal and ironic meanings under both interstimulus interval conditions, as predicted. Experiment 2 confirms that these findings were affected by the target sentences rather than by the contexts themselves. In Experiment 2, the contexts were presented without the targets, inducing no difference in response patterns. (Rachel Giora and Ofer Fein)