In arguing that conceptual metaphor theory and blending theory provide largely complementary formalisms, we have suggest that many of the differences between them reflect their motivation in different aspects of the same data. While the metaphor theorist strives to capture generalizations across a broad range of metaphoric expressions, the blending theorist typically focuses on the particulars of individual examples. Because it is useful to separate entrenched associations in long-term memory from the on-line processes that recruit them, we have argued that the former issue is the province of metaphor theory, and the latter, the province of blending theory. Consequently, metaphor theory will continue to address such questions as which concepts are conventionally associated with each other, how and why such conventional associations arise, and how cross-domain mappings are structured. As argued above, such issues are central to the question of how metaphoric blends arise, and may have important implications for the quasi-metaphoric blending in other sorts of examples. (Joseph Grady, Todd Oakley, Seana Coulson)