Publications

Publication details [#6183]

Ilsley, Paul J. and Norman A. Stahl. 1993. Reconceptualizing the language of adult literacy. Metonymy in the Constructional Coercion: A Study Based on Embodied Philosophy 37 (1) : 20–27. 8 pp.
Publication type
Article in journal
Publication language
English
Keywords
banking metaphor | media studies | medical metaphor | military metaphor | school metaphor | use of metaphor in media | use of metaphor in public discourse

Abstract

Four metaphors appearing commonly in the US media and in public speeches to dramatize illiteracy are described: (1) the school metaphor, (2) the medical (and industrial) metaphor, (3) the military metaphor, and (4) the banking metaphor. Our choice of metaphors and the problems associated with metaphors in the media, as related to competing stakeholders, are discussed as well. (Copyright 1994, Sociological Abstracts, Inc., all rights reserved.) (LLBA 1994, vol. 28, n. 1)