Filling a distinct gap in introductory literature, this accessible guide to the theory and applications of metaphor in text analysis affords students a clear overview of the key ideas in metaphor theory, as well as the necessary tools to explore the field further. Adopting a multi-disciplinary approach, the book provides a thorough grounding in metaphor and word meaning, theories on the processing and understanding of metaphorical language, and metaphor in other languages and translation. Distinguished authors, Rosamund Moon and Murray Knowles, draw on a wide selection of material to explore metaphor in relation to text, discourse and society. Linguistic metaphor and literary metaphor are examined across a range of contexts, such as politics, sport and advertising, whilst literary metaphor is demonstrated through authentic extracts from fiction and poetry. A final section covering non-verbal metaphor looks at metaphor in art, cinema and music. (Publisher Book Description) 1. Metaphorical and Figurative Language 2. Systems of Metaphor 3. Metaphor and Word Meaning 4. Metaphor and Idiom 5. Metaphor, Evaluation, and Ideology 6. Crosslinguistic and Crosscultural Aspects of Metaphor 7. Metaphor and Journalism 8. Metaphor, Advertising, and Lifestyles 9. Metaphor and Literature 10. Researching Metaphor