In the cognitive linguistic view, three levels of metaphor can be usefully distinguished (see Kövecses, 2002, ch. 17): (1) the "supra-individual" level, (2) the individual level, and (3) the "sub-individual" level. I suggest that each "conceptual metaphor" (as Lakoff and Johnson, 1980, call metaphors of thought, not just of language) can be analyzed on these three levels. Most of the recent research in cognitive linguistics takes place on and is directed at one or several of these levels. In this paper, I will try to characterize the three levels, point out some common misunderstandings concerning metaphor analysis, and show some of the potential of this view of metaphor for psychotherapy. My goal in this paper is not to deal with any specific issues concerning the study of metaphor in psychotherapy (such as whether conceptual metaphor can be an indicator of good-outcome vs. poor-outcome therapy, the role of conceptual metaphor in dreams, etc.). This is a topic that others already started to explore (see, e.g., Angus, 1996; McMullen and Conway, 1996; Lakoff, 1997). Rather, my main goal here is to sketch a three-level view of metaphor that is based on what is known as the cognitive linguistic view (see Lakoff, 1993) and that is capable of offering a framework within which a variety of seemingly disparate issues related to metaphor in psychotherapy can be studied systematically. (Zoltán Kövecses)