What I would like to do in this paper is to show that metaphor is a potentially important tool in the study of American culture (and, of course, in that of any culture in general). I will introduce two notions related to metaphor that seem to me to be especially promising in this task: dimensions of metaphor variation and metaphoric frames of experience. The usefulness of the former is in revealing distinct patterns of thought within American culture and society, whereas the main value of the latter is in reflecting alternative ways of seeing the “same thing. (Zoltán Kövecses)