In an environment too often dominated by sound-bite arguments and political polarization, 'Thinking Points' is more than a communications tool; it is a must-read for progressives as well as non-partisan activist organizations like the ACLU that want to trumpet their values not only loudly, but effectively. Professor Lakoff's expertise has been invaluable in articulating the ACLU's core values-fundamentally American values-to a broad and politically-diverse audience. (Anthony D. Romero, Executive Director, ACLU = American Civil Liberties Union)