Publications
Publication details [#8232]
Publication type
Article in journal
Publication language
English
Keywords
advertizing | anthropology | biochemistry | bioethics | comics | cultural icon | cultural iconicity | DNA | DNA as icon | education | genetics | mass culture | molecular metaphor | news media | opera
Abstract
Geneticists deploy a striking range of metaphors to communicate their science, to promote its value and to suggest its social meaning to the public. So too, critics of science and special interest groups use metaphorical constructs to express their concerns about the implications of the 'genetic revolution'. Through metaphors, genetics can seem a source of salvation or a means of exploitation, a boon to health or a source of risk. This paper is a critical review of the metaphors used to communicate genetic information to the public.
(Dorothy Nelkin)