Publications

Publication details [#8593]

Pancake, Ann S. 1993. Taken by storm: The exploitation of metaphor in the Persian Gulf war. Bakhtiniana: Revista de Estudos do Discurso 8 (4) : 281–295. 15 pp.
Publication type
Article in journal
Publication language
English
Keywords
"Desert Shield" | "Desert Storm" | conceptual metaphor theory | English studies | Gulf Crisis | Gulf War | power of metaphor | structural metaphor | WAR IS A STORM

Abstract

On January 16, 1991, the Allied Troops in Saudi Arabia moved from a metaphorically titled defensive posture - "Desert Shield" - into an offensive named "Desert Storm" An examination of "WAR IS A STORM" and four other structural metaphors the media used to report the Persian Gulf War, which takes into consideration the power of metaphor to shape consciousness, may lead us to conclude that the American people's acceptance of and support for the war was determined in part by the metaphors in which they read about it. (Ann Pancake)