Publications

Publication details [#9259]

Rindfleisch, Aric. 1996. Marketing as warfare: Reassessing a dominant metaphor. Journal of Hunan University of Science & Technology(Social Science Edition) 39 (5) : 3–10. 8 pp.

Publication type

Article in journal

Publication language

English

Keywords

marketing | MARKETING IS WAR | marketing metaphor | use of metaphor in economics