Publications

Publication details [#10955]

Coclet, Michel and Eleonore Speckens Malamud. 1986. The games they play in computer ads. In Kummer, Karl, ed. Building bridges. Medford: Learned Information. pp. 119–121.

Publication type

Article in jnl/bk

Publication language

English

Keywords

advertising | computer=computer science=IT=ICT | knowledge=background knowledge=expert knowledge | meaning=content | reader=target audience=listener=readership

Abstract

Advertisements for computers belong to a special genre, where the general rules of translation apply as do some other more specific rules. The present article examines the different styles of computer ads, looks into advertising decisons and the audience of computer ads and discusses translator qualifications and non-linguistic and linguistic issues.

Source : P. Van Mulken