This contribution explores the implications of several non-Western concepts of translation, as well as marginal Western ones that fall outside the dominant domain of Western theory. In addition the concept of translation is related to three adjacent concepts about intercultural interface, namely, transmission, representation and transculturation. These three concepts relate to particular, though not always separable, aspects of translation: communication of content, exhibition of content and performance. The author argues that one way to enlarge thinking about translation is to move beyond Eurocentric tradition, opening translation studies to other cultures' views of transmission, representation and transculturation.