Publications
Publication details [#11839]
Kothari, Rita. 2006. English translation in Gujarat: emerging consensus. In Pym, Anthony, Miriam Shlesinger and Zuzana Jettmarová, eds. Sociocultural aspects of translating and interpreting (Benjamins Translation Library 67). Amsterdam: John Benjamins. pp. 93–99. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Publication type
Article in jnl/bk
Publication language
English
Keywords
Target language
Abstract
Although commonly thought to unify cultures, translation can also be used in order to create separate cultural identities. This functional complexity can be seen in the case of translation into English in the state of Gujarat, India. Although translations into English were previously seen as an index of cultural inequality, different social agents now view them in positive terms. Offical policy sees translation into English as a way of projecting Gujarati culture beyond its borders; a wide range of expatriates use those translations as a means of keeping in touch with "home"; educational institutions use translation as a way of opening new subject areas in literary studies; publishers use it as a means of tapping new markets. Translation into English thus means different things to different social agents, enabling a wide consensus to emerge in its favor.
Source : Abstract in book