Publications
Publication details [#12519]
Petit, Gérard. 2006. Le nom de marque déposéé: nom propre, nom commun et terme [The trademark name: proper name, common name and term]. In Grass, Thierry, John Humbley and Jean-Louis Vaxelaire, eds. La traduction des noms propres [ The translation of proper names]. Special issue of Meta. Journal des Traducteurs, Translators' Journal 51 (4): 690–705. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Publication type
Article in Special issue
Publication language
French
Keywords
Abstract
Trademark names constitute a mixed category, which doesn't fit in the traditional distinction between proper names and common names. This paper would show that the hybrid semiotics of trademark names relate them to proper names, common names or terms, without owing one or other of the characteristic properties of these. The author successively considers syntactic, referential, semantic and legal properties of trademark names. With their structural diversity square a semiotic heterogeneity which constitutes this category as a stumbling block of the lexical reflexion.
Source : Based on abstract in journal