Publications
Publication details [#12890]
Sergo Bürge, Laura. 2002. Interkulturelles Bewusstsein im Spiegel der Markenrechtsprechung [Intercultural awareness in trade mark laws]. In Thome, Gisela, Claudia Giehl and Heidrun Gerzymisch-Arbogast, eds. Kultur und Übersetzung: methodologische Probleme des Kulturtransfers [Culture and translation: methodological problems of the cultural transfer] (Jahrbuch Übersetzen und Dolmetschen 2). Tübingen: Gunter Narr. pp. 269–281.
Publication type
Article in jnl/bk
Publication language
German
Abstract
The article deals with the way trade marks are dealt with in trade mark laws. In particular the court decisions regarding foreign terms give the impression that lawyers are sceptical about the degree of interculturality that is demonstrated by consumers' knowledge of foreign languages.
Source : A. Matthyssen