Website localization poses new challenges to translators and Translation Studies. Its object, the Web, is a new multidimensional type of multi-media source material and the translation of web material constitutes a new type of multilingual service. Translation Studies is well-advised to face up to this new challenge as it has a lot to offer. Localization of web sites will bring new aspects into Translation Studies such as dealing with hypertext and multimedia and will create a new demand for translation products and skills. The following paper attempts to clarify the key concepts of localization and to describe this new type of translation, as well as suggest and develop a strategy to apply from Translation Studies approaches to website localization. [Based on abstract in book]