Based on his own experience, the author sets out to show that in the world of translation, the idea of a vast audience more and more leads to banality. Regional particularities are among the first victims of this phenomenon which aims to produce a 'cultural product' that can be easily digested by a large number of people. Audiences are more and more approached from a quantitative perspective, which leads to the exclusion of minorities. The companies that employ translators are mainly preoccupied with cost-effectiveness, which makes it virtually impossible for the translator to resist the pressure.