The author outlines Hewlett-Packard's approach to localization. HP experienced dramatic growth in international sales, and with it a rising demand for language and localization services. The case study is particularly interesting in its illustration of the principles of partnership and communication between a customer and a language vendor. It also shows how managing the human aspects of language projects under intense pressure is as critical as managing the technical complexities. The author describes how HP strove to apply founder David Parker's classic "management by objective" philosophy to localization and translation - the Information Engineering department benchmarks its language program based on cost, on-time delivery, and quality.