Publications
Publication details [#142]
Topping, Suzanne. 2000. Shortening the translation cycle at Eastman Kodak. In Jaroniec, Simone and Robert C. Sprung, eds. Translating into success: cutting-edge strategies for going multilingual in a global age (American Translators Association Scholarly Monograph Series 11). Amsterdam: John Benjamins. pp. 111–126. 
Publication type
Chapter in book
Publication language
English
Abstract
The author shows how Kodak worked towards its goal of simulataneous release of foreign-language versions of its new products. This entailed re-engineering product development to accelerate translation.This study is a blueprint for many technology companies seeking to cut time-to-market.
Source : Based on abstract in book