Publications
Publication details [#143]
Thibodeau, Ricky P. 2000. Making a global product at MapInfo Corporation. In Jaroniec, Simone and Robert C. Sprung, eds. Translating into success: cutting-edge strategies for going multilingual in a global age (American Translators Association Scholarly Monograph Series 11). Amsterdam: John Benjamins. pp. 127–146. 
Publication type
Chapter in book
Publication language
English
Abstract
The author shows how localization is a strategic imperative for small companies no less than for big companies. He shows the techniques in use at MapInfo as well as a comprehensive analysis of the company's decision-making as it refined its localization strategy. Although MapInfo has only 450 employees worldwide, its products are available in 58 countries and 21 languages. The author also provides detailed descriptions of the company's tools and techniques.
Source : Based on publisher information