This book contains interconnected articles and research papers in Arabic on issues relating to language, translation, cross-cultural translation-mediated communication, and knowledge transfer. The book attempts to develop a critical awareness of the interplay of language, translation and identity in Arabic media and the accelerated superficialization of human expression and experience. It touches upon important linguistic and sociocultural aspects of this phenomenon and seeks to explain the reasons for the strong tendency to imitate foreign linguistic patterns. It examines the role of Arabic satellite television and the Internet in reinforcing specific usages and in accelerating the process of change, linguistically, culturally and socially.