Localized websites, which contain images and text chosen specifically for consumers in a given region, offer insight into how targeted consumers are viewed by localizers. Together, the text and images tell a story about how the people of a particular region dress, interact and live. In countries like Canada, with more than one official language, various groups may be targeted by localizers, resulting in contrasting stories about the country. Using a corpus of twenty-five global brand websites localized for Canadian users, this paper explores how Canadians are represented in localized websites. Images and texts are analyzed to help determine how visual and textual narratives depict multiculturalism and bilingualism. These websites are also compared with those of the twenty-five top Canadian brands to discuss whether and how the corporate narratives in the localized websites differ from those in the Canadian websites.