For most people around the world, watching television is a simple matter. In the “good old days” of analogue television, buying a new TV was not a problem either. Some of the channels needed to be preset. Viewers needed to read the manual or ask for help, after which they could turn on the television set and find something to watch. In the course of the next five years, most countries will switch on digital television and switch off analogue transmissions. Hong Kong launched the world’s first commercial digital cable service more than a decade ago. It started digital terrestrial television (DTT) on 31 December 2007. Analogue shut-off is planned to take place in the course of 2012. The question is whether digital television (DTV) is an easy step up and use as analogue television. DTT has some unique challenges, as it is commonly used as the means of distributing free-to-air programming (i.e., television channels paid for by advertising, a broadcast license or out of the public purse). Public service and state broadcasting aim to be socially inclusive and have the obligation to make television accessible to all. The following article is the author’s view on the challenges and their solutions.