The author, who published on the theme of the cultural factor in Bible translation before, revisits the topic in this paper from a much broader point of view. He therefore briefly explores the importance of the cultural factor when producing—that is, planning, organizing and managing, training staff for, composing, supplementing, evaluating and revising, publishing (in the wider sense), and promoting—a translation of the Scriptures today. The author hopes to raise some relevant issues and stimulate discussion by colleagues who work in a much different cultural environment within the translation fellowship.