Publication details [#2712]

Publication type
Article in jnl/bk
Publication language


This article discusses some results of a recently initiated project, investigating not only the use of newspaper and magazine advertisements in translation training, but also the communication and translation strategies behind them. The author’s objective is to analyze advertisements of different cultures in class and to demonstrate the enormous importance cross-cultural knowledge has for the translator. Students need to be sensitized to the fact that advertisements may include specific aspects of a source culture, which must be taken into consideration when translating for a target culture.
Source : Based on abstract in book