Publication details [#3012]

Nida, Eugene Albert. 1990. The role of rhetoric in verbal communications. Babel 36 (3) : 143–154.
Publication type
Article in jnl/bk
Publication language
Journal DOI


Rhetoric consists of the selection and arrangement of the phonological, lexical, and syntactic elements in verbal communication and may be regarded as that level of structure which combines in unlimited and intricate ways both form and content. In the present article the author discusses the different functions of language, the basic processes of selection and arrangement, the principles for the selection and arrangement of form and content; in conclusion he gives an account of rhetorical techniques.
Source : P. Van Mulken