The Covid-19 Pandemic turns into a phenomenon that dismantles all the rules in the world. The pandemic is a global problem that slows down the people, challenges the production processes and alters the needs and priorities of the human beings who have gone through an experience with empty streets and populated home environments. Therefore, the advertisement companies have revised their strategies in line with the changing needs. The question here is this: what kind of strategies are pursued within the context of the automobile advertisements that seek to be mobile. This study seeks to explore the advertising strategies that target the Turkish and German automobile markets within the atmosphere of the Covid-19 Pandemic that has created more or less similar challenges for the entire world. The study will conduct a cultural analysis by reviewing the translational strategies and identify what kind of a choice has been made between the global and glocal advertising approaches.