In this paper the author comments on the main conclusions from an international colloquium held in 1994 to stimulate a common policy in order to preserve or improve the position of Dutch- and Afrikaans-speaking media all over the word. The paper considers the report’s main conclusions on the media in Flanders. The author points out in what respect these conclusions cannot count at all for what was presumed to be their goal; the analysis of the position of (a) language in the media. This is due to a general unawareness of the language component and more specifically to a lack of distinction between the crucial categories of “imported/ not imported”, “translated/ not translated” and the various links of these categories with the language issue.