In this paper the authors aim to outline a complex situation of intertwining relationships between media, languages, language transfer mechanisms and strategies, politics, technological advances, and even sociological and educational factors. All of these factors seem to combine in such a way that makes research in the field both fascinating and challenging. As new factors seem to be popping up all the time, new research tools will be needed as well as a continuous updating of information and explanations. To begin with, this report on the state of affairs in Spain, laying particular emphasis on Catalonia, needs to be compared with that of other countries, near and far.