The article discusses new developments in the field of Translation Studies, which since the 1970s has been focusing on historicity. The authors point to the awareness of history and, with it, the awareness of relativity in translation strategies or modes. The article then discusses different types of translation models - the 'Jerome model', seeking an impossible identity; the 'Horace model', where the translator must do the to the satisfaction of his patron and both languages, with 'negotiation' as the key notion here; and the Schleiermacher model, defending the 'strangeness' of the target text, the need for the original to show through.