Publications

Publication details [#46275]

Publication type
Chapter in book
Publication language
English

Abstract

Communication takes place every time minimal conditions are met to guarantee that messages are taken from the sender to the receiver, through shared codes, adequate mediums and within the requirements of given contexts. The greater the number of addressees for one particular message, the more difficult it becomes to foresee and overcome all possible barriers, given the numerous variables at play. It is for this reason that, in the present age of mass communication, creating fully accessible communication objects or events requires that measures be taken, ideally from inception, to guarantee that an ‘achievement space’ be found by all receivers. This paper addresses accessibility beyond its mainstream understanding in Translation Studies, to see it as the stimuli that engage the senses in people’s interaction with diverse materialities. It is argued that greater accessibility is achieved through multiformat multimodal messaging that engages both distal and proximal senses in perception. In so doing, this paper returns to notions of translation, adaptation, transadaptation, transcreation, (re)versioning and creation to understand their pertinence in the context of accessibility design.
Source : Based on publisher information