Publications
Publication details [#49477]
Podlevskikh Carlström, Malin. 2020. Selling a Story: a case study of five book covers for Victor Pelevin’s Generation “P”. In Kölling, Angela, ed. Visibility and Translation. Special issue of Imaginations. Journal of Cross-Cultural Image Studies 11 (3): 101–122.
Publication type
Article in Special issue
Publication language
English
Keywords
Source language
Target language
Person as a subject
Title as subject
Journal WWW
Abstract
In this article, book-cover design is studied in relation to translation and marketing. The discussion is centered on a case study of the Russian, British, American, Danish, and Norwegian editions of Victor Pelevin’s Generation “P” (Babylon in the U.K. and Homo Zapiens in the U.S.). The analysis of the book covers focuses on marketing strategy and argues that the cover of a translation affects how a novel is read and understood in the target culture.
Source : Abstract in journal