Publication details [#5030]

Publication type
Article in jnl/bk
Publication language
Source language
Target language


This study is based on the corpus data comprising press consumer advertisements and TV commercials translated from and into Czech, Latvian and Polish. The corpus reveals the impact of the respective target cultures on translation strategies applied to that specific textual category. The socio-economic changes after 1989 have offered translators and scholars interesting material for research and comparative study. The article discusses, among other topics, translation strategies in advertising and adaptation as a prerequisite of efficient translation.
Source : Based on information from author(s)