The prevalence and popularity of audiovisual content have resulted in a wide range of practices that have been categorised within audiovisual translation (AVT) research as examples of fan translation, amateur translation, crowdsourcing, or collaborative translation, among others. While some practices can be included in these categories, other forms of AVT that have emerged are not as clear-cut. Against this backdrop, this article explores the conceptual uncertainties surrounding these new AVT practices, with a focus on dubbing and subtitling, by revisiting the work carried out by the authors, who have previously suggested the use of the umbrella terms ‘cybersubtitling’ and ‘cyberdubbing’. In addition to providing a revised classification, the paper emphasises the need to explore the wider social and ethical consequences of these innovative translational activities. As regards ethical implications, altruist and fan practices are the ones most exposed to malpractice, often because some organisations emulate corporate behaviour but rely on free labour without any financial retribution or credit towards those involved in these activities. The article also concludes that more critical research should be conducted to unravel the impact of these practices on the role of translation as a socio-professional activity.