The theory of linguistic symbol iconicity has been widely applied in research fields such as phonetics, lexicology, and syntax. With the continuous deepening of research in these fields, scholars have applied the theory of iconicity of language symbols to guide the theory and practice of applied stylistic translation. However, there are shortcomings in this field, such as a lack of typicality and completeness in the corpus, a lack of systematic interpretation of the principle of iconicity, and a lack of comprehensive discussion of translation strategies. In this context, based on the translation perspective of iconicity equivalence, this article first reviews the diachronic and synchronic achievements of iconicity translation, and then uses typical examples from four aspects: quantitative iconicity, sequential iconicity, marked iconicity, and symmetrical iconicity to explain the principles of iconicity equivalence translation in theory and systematically explore strategies for advertising language translation practice in practice. The analysis of this article indicates that a translation perspective oriented towards equivalence in iconicity can be applied to the translation research of iconicity advertising language. In addition, by selecting appropriate translation strategies, corresponding iconicity equivalence effects can also be achieved.