This chapter delves into the intertextual realm of adaptation, franchise serialization and transmedia storytelling, adaptation and translation — and the Derridean terms ‘citability’ and ‘iterability’ that it is going to introduce to the field. It argues that transmedia polytexting renders any sense of a transportable essence irrelevant. Lewis Carroll’s character Alice, from Alice’s Adventures in Wonderland and Through the Looking Glass, will be a useful test case because — as has been thoroughly documented by Leach (1999), Brooker (2004), McHale (n.d.) and others — Alice rewritings have been ubiquitous.