Publications

Publication details [#7306]

Jettmarová, Zuzana. 2004. Review of Consumer behavior and culture: consequences for global marketing and advertising. In Adab, Beverly and Cristina Valdés Rodríguez, eds. Key debates in the translation of advertising material. Special issue of The Translator. Studies in Intercultural Communication 10 (2): 360–365.

Publication type

Review

Publication language

English

Review of

Mooij, Marieke de. 2004. Consumer behavior and culture: consequences for global marketing and advertising. Thousands Oaks: Sage Publications.