Publications

Publication details [#7768]

Zeumer, Jutta. 1995. Ermächtigung und Verantwortung des Texters in der Wirtschaft [Authority and responsibility of the copywriter in the economy]. TEXTconTEXT 10 (4) : 227–236.

Publication type

Article in jnl/bk

Publication language

German

Keywords

authority | copywriting | economic approach=economics=economy | text production=writing