Within the framework of the functionalist or ‘scopos’ theory, the (intended) scope or function of the target text is the most important criterion for the translator’s decisions. However, this is a general theory of translation, which is not concerned with the culture-specific conventions valid in a particular culture. Since conventions determine what readers expect of a translation, the translator has the responsibility not to deceive the users of his translation by acting contrary to the conventions without telling them what he is doing, and why. This responsibility is what the author refers to as ‘loyalty’. Loyalty is a moral principle guiding the relationships between human beings.