This haiku-imaged article pursues the vision of the semiotic approach to translation, coined by Gorlée ‘semiotranslation’. It follows Peirce’s original, intricate and comprehensive classification of signs, and creates future-oriented, never-ending interpretive webs, transplanted variously and fallibly according to changing time and place. Semiotranslational webs are rooted in image, model, and metaphor – following firstness, secondness, and thirdness, called here moodscape, worldscape, and mindscape. They free translated texts from traditional self-referential iconicity to its meanings, moving dramatically away from objective reality, and offer instead a catastrophe sign activity and unpredictable flux. Nothing in semiotranslation is fixed, all elements are temporary guidelines. The hidden agendas of semiotranslations is pursued in this article.