Publications
Publication details [#9515]
Zauberga, Ieva. 2002. Role of conventions in cross-cultural communication. In Ivbulis, Viktors, ed. Language, literature and translation manipulations. Special issue of Humanities and Social Sciences. Latvia 1 (34): 126–149.
Publication type
Article in Special issue
Publication language
English
Keywords
Edition info
Special Issue.
Abstract
This article highlights the importance of cultural stereotypes and conventions in translation of advertisments and cookery books. The material under analysis demonstrates that the creation of texts, as well as conventions, which serve as a framework of these texts, are strongly influenced by changes in the culture framework they emerge from.
Source : Based on abstract in book