In the field of audiovisual translation research the initial focus was to examine the specific characteristics of its main types (subtitling, dubbing, etc.) The aim of this study is to go beyond this field by comparing the key attributes of audivisual translation to other types of translation and in a next phase to universal translation standards. The author discusses the types and classifications of texts, translation methods and techniques, the non-verbal component of texts, translation issues, the social impact of audiovisual products, the impact of technological advancement and shared responsability in audivisual translation.