Publications

Publication details [#9568]

Valdés Rodríguez, Cristina. 2001. Extranjerización y adaptación en la traduccíon de espots publicitarios [Foreignization and adaptation in the translation of commercials]. In Chaume Varela, Frederic and Rosa Agost Canós, eds. La traducción en los medios audiovisuales [Translation in the audio-visual media] (Estudis sobre la Traducció 7). Castelló de la Plana: Universitat Jaume I. pp. 183–192.
Publication type
Article in jnl/bk
Publication language
Spanish
Keywords
adaptation | advertising | alienation=foreignization | audio-visual=audiovisual | dubbing | strategy=procedure | television=TV

Abstract

This contribution examines foreignization and adaptation in Spanish commercials and attempts to look at its characteristics, describe the different strategies that are used in audiovisual translation of commercials and point out by which restrictions and priorities the translation process is affected.
Source : P. Van Mulken