Publication details [#9757]

Publication type
Article in Special issue
Publication language
Edition info
Special Issue.


This article examines the impact of Czechoslovakia's transition to the free market on the translation of advertisements. The author presents some factors contributing to the efficiency of advertisments in Czechosloviaka and discusses a number of translation strategies in advertising such as total transfer, partial transfer, partial adaptation, tailor-made advertisements for imported products and domestic products and home advertisements for domestic products. Finally she lists a number of values brought over into Czechoslovakian culture through international advertising.
Source : P. Van Mulken