The volume comprises a selection of contributions to the international conference Choice and Difference in Translation (Athens 2003, Faculty of English Studies, University of Athens). It tackles intercultural transfer situations between various languages in a variety of genres (Internet-related, politically relevant, film and literary discourses) and reveals the shaping force of translation on socio-cultural structures. The contributions foreground intercultural transfer situations in which translation has an innovative potential and situations in which the filtering effect of translation mediation has a displacing potential on local identities.