When students of ‘attitudes to language’ reflect on the methodological approach to apply in an investigation, they can choose from a number of both quantitative and qualitative methods. Like in any scientific endeavour, the choice of methods depends on research interest (the goal of study) and the theory about the object of study. I shall devote the first part of the chapter to elaborating on these primary issues (Sections 1–2), before moving on in the second part to dealing with concrete methods (Sections 3–6).
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