Pragmatics of script

Nishaant Choksi
Indian Institute of Technology, Gandhinagar
Table of contents

Early formulations grounded linguistic science in the study of “speech” (Bloomfield 1933; De Saussure 1959 [1916]; Sapir 1933). Important thinkers like Saussure claimed the study of linguistics would banish what he believed to be la tyrannie (the tyranny) of writing, and he, along with stalwarts like Leonard Bloomfield, are said to have “effectively removed writing from the agenda of linguistics” (Weth & Juffermans 2018: 6). The logocentric ideology underlying structural linguistics subsequently influenced fields ranging from anthropology to philosophy and cultural studies (Derrida 1976). Even those scholars who challenged many of the core structuralist tenets, such as those working in the ethnography of “speaking” tradition (Hymes 2004 [1971]; Bauman & Sherzer 1974), continued to privilege the spoken modality as the primary site of analysis. Yet a small minority of scholars working within these traditions attended seriously to graphic form. Among linguistic ethnographers, Basso (1974) argued that in letter-writing among American university students, graphic devices such as punctuation, boldface, italics, underline all have particular semiotic functions analogous to the way pitch contour or gesture mediates communication in spoken interaction. Tedlock (1995) employed elements associated with writing, such as spacing and punctuation within his transcription to analyze pitch, pauses, and vocal gestures in Zuni verbal art. Similarly within the structuralist tradition, Harris (2000) developed a framework in which writing and the graphic form establish the basis for what he calls an “integrational linguistics.”

Full-text access is restricted to subscribers. Log in to obtain additional credentials. For subscription information see Subscription & Price. Direct PDF access to this article can be purchased through our e-platform.

References

Agha, Asif
2003 “The social life of cultural value.” Language & Communication (3–4): 231–73. DOI logoGoogle Scholar
Ahmad, Rizwan
2008 “Scripting a new identity: The battle for Devanagari in nineteenth century India.” Journal of Pragmatics 40 (7): 1163–83. DOI logoGoogle Scholar
2011 “Urdu in Devanagari: Shifting orthographic practices and muslim identity in Delhi.” Language in Society 40 (3): 259–84. DOI logoGoogle Scholar
Androutsopoulos, Jannis
2012 “Greeklish: Transliteration practice and discourse in the context of computer-mediated digraphia.” In Orthography as Social Action: Scripts, Spelling, Identity and Power, ed. by Alexandra Jaffe, Jannis Androutsopoulos, Mark Sebba and Sally Johnson, 359–92. Berlin: Walter de Gruyter. DOI logoGoogle Scholar
2016 “Theorizing media, mediation, and mediatization.” In Sociolinguistics: Theoretical Debates, ed. by Nikolas Coupland, 282–302. Cambridge: Cambridge University Press. DOI logoGoogle Scholar
Angermeyer, Philipp Sebastian
2005 “Spelling bilingualism: Script choice in Russian American classified ads and signage.” Language in Society 34 (4): 493–531. DOI logoGoogle Scholar
Appadurai, Arjun
1996Modernity at Large: Cultural Dimensions of Globalization. Minneapolis: University of Minnesota Press.Google Scholar
Barton, David
2017Literacy: An Introduction to the Ecology of Written Language. Oxford: John Wiley & Sons.Google Scholar
Basso, Keith H.
1974 “The ethnography of writing.” In Explorations in the Ethnography of Speaking, ed. by Richard Bauman and Joel Sherzer, 425–432. Cambridge: Cambridge University Press. DOI logoGoogle Scholar
1992 “A Western Apache writing system: The symbols of Silas John.” In Western Apache Language and Culture: Essays in Linguistic Anthropology 53–79. Tuscon, AZ: University of Arizona Press.Google Scholar
Bauman, Richard, and Joel Sherzer
(eds.) 1974Explorations in the Ethnography of Speaking. Cambridge: Cambridge University Press. DOI logoGoogle Scholar
Bender, Margaret Clelland
2002Signs of Cherokee Culture: Sequoyah’s Syllabary in Eastern Cherokee Life. Chapel Hill: University of North Carolina Press.Google Scholar
Besnier, Niko
1995Literacy, Emotion, and Authority: Reading and Writing on a Polynesian Atoll. Cambridge: Cambridge University Press. DOI logoGoogle Scholar
Blommaert, Jan
2013Ethnography, Superdiversity and Linguistic Landscapes: Chronicles of Complexity. Bristol, UK: Multilingual Matters. DOI logoGoogle Scholar
Blommaert, Jan, James Collins and Stef Slembrouck
2005 “Spaces of multilingualism.” Language & Communication 25 (3): 197–216. DOI logoGoogle Scholar
Blommaert, Jan, Elina Westinen and Sirpa Leppänen
2014 “Further notes on sociolinguistic scales.” Tilburg Papers in Culture Studies 89: 1–11.Google Scholar
Bloomfield, Leonard
1933Language. London: G. Allen & Unwin.Google Scholar
Boone, Elizabeth Hill
1994 “Writing and recorded knowledge.” In Writing Without Words: Alternative Literacies in Mesoamerica and the Andes, ed. by Elizabeth Hill Boone and Walter Mignolo, 50–76. Durham: Duke University Press. DOI logoGoogle Scholar
Bucholtz, Mary and Kira Hall
2016 “Embodied sociolinguistics.” In Sociolinguistics: Theoretical Debates, ed. by Nikolas Coupland, 173–99. Cambridge: Cambridge University Press. DOI logoGoogle Scholar
Canagarajah, Suresh
2011 “Translanguaging in the classroom: Emerging issues for research and pedagogy.” Applied Linguistics Review 2: 1–28.Google Scholar
Carr, E. Summerson and Michael Lempert
2016 “Introduction: Pragmatics of scale.” In Scale, ed. by E. Summerson Carr and Michael Lempert, 1–24. Berkeley: University of California Press.Google Scholar
Choksi, Nishaant
2015 “Surface politics: Scaling multiscriptality in an Indian village market.” Journal of Linguistic Anthropology 25 (1): 1–24. DOI logoGoogle Scholar
2017 “From language to script: Graphic practice and the politics of authority in Santali-language print media, Eastern India.” Modern Asian Studies 51 (5): 1519–60. DOI logoGoogle Scholar
2018 “Script as constellation among munda speakers: The case of Santali.” South Asian history and culture 9 (1): 92–115. DOI logoGoogle Scholar
Coulmas, Florian
1996The Blackwell Encyclopedia of Writing Systems. Oxford: Blackwell.Google Scholar
2003Writing Systems: An Introduction to their Linguistic Analysis. Cambridge: Cambridge University Press.Google Scholar
Creese, Angela and Adrian Blackledge
2015 “Translanguaging and identity in educational settings.” Annual Review of Applied Linguistics 35 (March): 20–35. DOI logoGoogle Scholar
Danesi, Marcel
2016The Semiotics of Emoji: The Rise of Visual Language in the Age of the Internet. London: Bloomsbury.Google Scholar
Daveluy, Michelle and Jenanne Ferguson
2009 “Scripted urbanity in the Canadian North.” Journal of Linguistic Anthropology 19 (1): 78–100. DOI logoGoogle Scholar
Debenport, Erin and Anthony K. Webster
2019 “From literacy/literacies to graphic pluralism and inscriptive practices.” Annual Review of Anthropology 48: 309–404. DOI logoGoogle Scholar
Derrida, Jacques
1976Of Grammatology. Baltimore: Johns Hopkins University Press.Google Scholar
Dorian, Nancy C.
2009 “The problem of the semi-speaker in language death.” International Journal of the Sociology of Language 1977 (12): 23–32.Google Scholar
Faudree, Paja
2013Singing for the Dead: The Politics of Indigenous Revival in Mexico. Durham [North Carolina]: Duke University Press. DOI logoGoogle Scholar
Feliciano‐Santos, Sherina
2017 “How do you speak Taíno? Indigenous activism and linguistic practices in Puerto Rico.” Journal of Linguistic Anthropology 27 (1): 4–21. DOI logoGoogle Scholar
Gal, Susan
2016 “Sociolinguistic differentiation.” In Sociolinguistics: Theoretical Debates, ed. by Nikolas Coupland, 113–38. Cambridge: Cambridge University Press. DOI logoGoogle Scholar
Green, Jennifer
2014Drawn from the Ground: Sound, Sign and Inscription in Central Australian Sand Stories. Cambridge: Cambridge University Press. DOI logoGoogle Scholar
Harris, Roy
2000Rethinking Writing. London: Athlone.Google Scholar
Hoffmann-Dilloway, Erika
2011 “Writing the smile: Language Ideologies in, and through, sign language scripts.” Language & Communication 31 (4): 345–55. DOI logoGoogle Scholar
2013 “(Don’t) write my lips: Interpretations of the relationship between German sign language and German across scales of sign writing practice.” Signs and Society 1 (2): 243–72. DOI logoGoogle Scholar
2018 “Feeling your own (or someone else’s) face: Writing signs from the expressive viewpoint.” Language & Communication 61 (July): 88–101. DOI logoGoogle Scholar
Hymes, Dell
2004 (1971) “Sociolinguistics and the ethnography of speaking.” In Social Anthropology and Language, ed. by Edwin Ardener, 47–94. London: Routledge.Google Scholar
Irvine, Judith T.
2006 “Speech and language community.” In The Encyclopedia of Language and Linguistics, ed. by E. K. Brown, R. E. Asher and J. M. Y. Simpson, 689–98. Amsterdam: Elsevier. DOI logoGoogle Scholar
Irvine, Judith T. and Susan Gal
2000 “Language ideology and linguistic differentiation.” In Regimes of Language: Ideologies, Polities, and Identities, ed. by Paul Kroskrity, 35–83. Santa Fe, NM: School of American Research Press.Google Scholar
Jaffe, Alexandra, Jannis Androutsopoulos, Mark Sebba, and Sally Johnson
(eds.) 2012Orthography as Social Action: Scripts, Spelling, Identity, and Power. Berlin: Walter de Gruyter.Google Scholar
Kataoka, Kuniyoshi
1997 “Affect and letter-writing: Unconventional conventions in casual writing by young Japanese women.” Language in Society 26 (1): 103–36. DOI logoGoogle Scholar
Kelly, Piers
2016 “Introducing the Eskaya writing system: A complex Messianic script from the Southern Philippines.” Australian Journal of Linguistics 36 (1): 131–63. DOI logoGoogle Scholar
2018 “The art of not being legible. Invented writing systems as technologies of resistance in mainland Southeast Asia.” Terrain: Anthropologie & Sciences Humaines 70 (October).Google Scholar
2019 “The invention, transmission and evolution of writing: Insights from the new scripts of West Africa.” In Paths into script formation in the Ancient Mediterranean, ed. by Silvia Ferrera and Miguel Valerio, 119–209. Rome: Edizioni Quasar.Google Scholar
King, Christopher Rolland
1994One Language, Two Scripts: The Hindi Movement in the Nineteenth Century North India. New Delhi: Oxford University Press.Google Scholar
Ladousa, Chaise
2002 “Advertising in the periphery: Languages and schools in a North Indian City.” Language in Society 31 (2): 213–42. DOI logoGoogle Scholar
Lewis, Mark Edward
1999Writing and Authority in Early China. Albany, NY: SUNY Press.Google Scholar
Makoni, Sinfree and Alastair Pennycook
2005 “Disinventing and (re)constituting languages.” Critical Inquiry in Language Studies 2 (3): 137–56. DOI logoGoogle Scholar
Meek, Barbra A.
2010We Are Our Language: An Ethnography of Language Revitalization in a Northern Athabascan Community. Tucson: University of Arizona Press.Google Scholar
Murphy, Anne
2018 “Writing Punjabi across borders.” South Asian History and Culture 9 (1): 68–91. DOI logoGoogle Scholar
Murphy, Keith M.
2017 “Fontroversy! Or how to care about the shape of language.” In Language and Materiality: Ethnographic and Theoretical Explorations, ed. by Jillian R. Cavanaugh and Shalini Shankar, 63–86. Cambridge: Cambridge University Press. DOI logoGoogle Scholar
Peng, Linglgin and Yang Geng
2013 “Cultural semiosis in artistic Chinese calligraphy.” Cultura 10 (2): 127–40. DOI logoGoogle Scholar
Pennycook, Alastair
2017 “Translanguaging and semiotic assemblages.” International Journal of Multilingualism 14 (3): 269–82. DOI logoGoogle Scholar
2010 “Spatial narrations: Graffscapes and city souls.” In Semiotic Landscapes: Language, Image, Space, ed. by Adam Jaworski and Crispin Thurlow, 137–50. London: Continuum.Google Scholar
Rai, Amrit
1984A House Divided: The Origin and Development of Hindi/Hindavi. New Delhi: Oxford University Press.Google Scholar
Rambelli, Fabio
2013A Buddhist Theory of Semiotics: Signs, Ontology, and Salvation in Japanese Esoteric Buddhism. London: Bloomsbury.Google Scholar
Robertson, Wesley C.
2017 “He’s more Katakana than Kanji: Indexing identity and self-presentation through script selection in Japanese manga (comics).” Journal of Sociolinguistics 21 (4): 497–520. DOI logoGoogle Scholar
Salomon, Frank and Sabine Hyland
2010 “Introduction to graphic pluralism: Native American systems of inscription and the colonial situation.” Ethnohistory 57 (1): 1–9. DOI logoGoogle Scholar
Salomon, Frank and Mercedes Niño-Murcia
2011The Lettered Mountain: A Peruvian Village’s Way with Writing. Durham [N.C]: Duke University Press. DOI logoGoogle Scholar
Sapir, Edward
1921Language: An Introduction to the Study of Speech. New York: Harcourt, Brace and Company.Google Scholar
Saussure, Ferdinand de
1959 [1916]Course in General Linguistics. New York: Philosophical Library.Google Scholar
Scribner, Sylvia and Michael Cole
1978 “Unpackaging literacy.” Social Science Information/sur Les Sciences Sociales 17 (1): 19–40. DOI logoGoogle Scholar
Sebba, Mark
2009 “Sociolinguistic approaches to writing systems research.” Writing Systems Research 1 (1): 35–49. DOI logoGoogle Scholar
Shoji, Hiroshi
2019 “Japan as a multilingual society.” In Routledge Handbook of Japanese Sociolinguistics, ed. by Patrick Heinrech and Yumiko Ohara, 184–96. London: Routledge. DOI logoGoogle Scholar
Silverstein, Michael
1996 “Monoglot ‘standard’ in America: Standardization and metaphors of linguistic hegemony.” In The Matrix of Language: Contemporary Linguistic Anthropology, ed. by Donald Brenneis, 284–306. Boulder, CO: Westview Press.Google Scholar
1998 “Contemporary transformations of local linguistic communities.” Annual Review of Anthropology 27: 401–26. DOI logoGoogle Scholar
2000 “Whorfianism and the linguistic imagination of nationality.” In Regimes of Language: Ideologies, Polities, and Identities, ed. by Paul Kroskrity, 85–138. Santa Fe, NM: School of American Research Press.Google Scholar
Singh, Harimohan Thounaojam
2011 “The evolution and recent development of the Meitei Mayek script.” North East Indian Linguistics 3 (11): 24–32. DOI logoGoogle Scholar
Singh, Udaya Narayana
2001 “Multiscriptality in South Asia and language development.” International Journal of the Sociology of Language 2001: 61–74. DOI logoGoogle Scholar
Smalley, William A, C. K. Vang and G. Y. Yang
1990Mother of Writing: The Origin and Development of a Hmong Messianic Script. Chicago: University of Chicago Press.Google Scholar
Tedlock, Dennis
1983The Spoken Word and the Work of Interpretation. Philadelphia: University of Pennsylvania Press. DOI logoGoogle Scholar
Tschacher, Torsten
2018 “From script to language: The three identities of ‘Arabic-Tamil’.” South Asian History and Culture 9 (1): 16–37. DOI logoGoogle Scholar
Unseth, Peter
2005 “Sociolinguistic parallels between choosing scripts and languages.” Written Language & Literacy 8 (1): 19–42. DOI logoGoogle Scholar
Wang, Xuan
2018 “ Fangyan and the linguistic landscapes of authenticity: Normativity and innovativity of writing in globalizing China.” In The Tyranny of Writing: Ideologies of the Written Word, ed. by Constanze Weth and Kasper Juffermans, 165–182. London: Bloomsbury.Google Scholar
Weth, Constanze and Kasper Juffermans
2018 “Introduction: The tyranny of writing in language and society.” In The Tyranny of Writing: Ideologies of the Written Word, ed. by Constanze Weth and Kasper Juffermans, 1–18. London: Bloomsbury.Google Scholar
Wong Andrew D.
2016 “On the iconization of simplified Chinese.” Journal of Linguistic Anthropology 26 (2): 184–203. DOI logoGoogle Scholar
Woolard, Kathryn A.
1998 “Simultaneity and bivalency as strategies in bilingualism.” Journal of Linguistic Anthropology 8 (1): 3–29. DOI logoGoogle Scholar
Yamashita, Rika
2019 “Code-switching, language crossing and mediatized translinguistic practices.” In Routledge Handbook of Japanese Sociolinguistics, ed. by Patrick Heinrech and Yumiko Ohara, 218–34. London: Routledge. DOI logoGoogle Scholar
Zide, Norman
1999 “Three Munda scripts.” Linguistics of the Tibeto-Burman Area 22 (2): 199–232.Google Scholar