We take stances in every aspect of social life: we evaluate an entity, express our attitude or viewpoint toward it, coordinate our subjectivity in relation to other parties, and so on. We may say that every act entails stancetaking because even taking a neutral stance is a form of stancetaking (Jaffe 2009b). Stancetaking, broadly understood as “personal belief/attitude/evaluation” (Englebretson 2007b: 14), needs to be studied with respect to its form and function in the matrix of social contexts. It deploys a broad array of semiotic resources that carry certain functions and indexical meanings. Since stancetakers are social actors with identity and agency, the act of stancetaking is embedded in meaningful social contexts and its expressions are in this respect reconciled with the social indexical field. That is to say, it presupposes and indexes social values such as morality, ideology, and identity, simultaneously bringing about consequences to social life.
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