Publications
Publication details [#7539]
Mac Cormac, Earl R. 1986. Creative metaphors. Bakhtiniana: Revista de Estudos do Discurso 1 (3) : 171–184. 14 pp.
Publication type
Article in journal
Publication language
English
Keywords
Abstract
A rational reconstruction of semantics and memory for creative metaphors requires flexibility in a semantic hierarchy and multiple activation of nodes in semantic memory. Semantic features expressed in fuzzy sets allow for changes in meaning, while memory viewed as both a fuzzy set-theoretic and a network allows semantic flexibility to be reconstructed in memory. Although the creative process remains largely hidden, motivation can be found in emotion and mnemonics.
(Earl R. MacCormac)